why we BLAIR.

A female singer with colorful hair and detailed makeup passionately singing into a microphone on stage, wearing a yellow T-shirt.

Established in Boston, MA, the Blair B*tch Project (BBP) was inspired after attending a hip-hop meetup at a local recording studio known as The Sound Lab in Brockton, MA.

Drawing scores of songwriters, producers, musicians, photographers, and videographers from around Massachusetts, there was only one woman in the room. That young woman was a Boston Area recording artist by the name of kei (@keiweifruit). Outpacing, out rapping, and outperforming every other artist there, her fearlessness inspired us to highlight more women like her.

A black-and-white photo of a woman with blonde hair, wearing fishnet stockings and a ripped denim jacket, standing outdoors at night with her hand on her thigh, looking down at the camera.

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